Story of our company
Total 0 yorum | Part: Company | 14 Mayıs 2007 Pazartesi22:01:55 | Print | Recommend
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Our company has been founded in 1992 as a software development corporation. Focus has been shifted from management information systems design and implementation towards interactive multimedia and communication design development projects. We are specialized on providing education custom made to users using the power of technology and innovation. As a result our company became and expert in E-Learning within the years.
After cooperating with Microsoft in 1995, educational series have been developed and distributed to create and develop information community individuals in the field of popular computer softwares such as Office and Windows. Due to the low purchasing power of Turkey, we applied low price policy and utilized newspaper agencies as distribution channels. Sales of educational CD’s thorugh newspaper agencies with reasonable prices have provided the continuity of the education series and ongoing success through periodic version updates has been realized.
Although we started with localization of existent product designs, after a short period, we managed to create our own designs & contents. This motivated us to improve our speed and quality. It is now a matter of fact that our self-training material of almost all popular softwares is distributed in the market bundle with the software itself. Furthermore, Microsoft has shifted to use the training CD’s prepared by us, rather than localizing the training materials provided from the headquarter in the United States.
Price/performance advantage of the products, resulted in the development of various business models and distribution channels for these CD’s. For example, leading pharmaceutical companies such as Roche, Wyeth, Aventis Pasteur, Lilly, etc. periodically distribute our education materials to various doctor and patient groups. Furthermore, Chip, one of the leading computer magazines, distributes our products which completed their life cycle, and achieves very satisfactionary sales records.
In summary, either through the widespread distribution channels of the newspaper agencies, or with successfull business models, approximately 2 million copies of our education CD’s have been distributed in the market.
We believe that it has been one of the critical achievements in developing the people of our country towards an information community. As a result of the stronger capacity of the internet in Turkey, which now allows downloads of large video and audio files, our high quality educational contents are also published on web portals, fulfilling a crucial gap.
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